16,00 €
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The Ultimate Scientific Advertising Book: Timeless Principles For Persuasive Ad Writing |
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Autore:
LUCAS BENJAMIN PH.D
Editore:
Indipendently published
Anno:2021
ISBN: 9798776187063
Condizioni: NUOVO
Categoria: SCRITTURA
ID titolo:83509621
"The Ultimate Scientific Advertising Book: Timeless Principles For Persuasive Ad Writing" è in vendita da martedì 7 dicembre 2021 alle 17:08 in provincia di Catania
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Note su "The Ultimate Scientific Advertising Book: Timeless Principles For Persuasive Ad Writing": 2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Scientific Advertising is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a must-read book. David Ogilvy wrote that Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is playing on the safe side of a hundred to one shot. The book also contains information on how to write advertising that sells.
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MICHELE (libreria)
Contatto:
LIBRERIALIBRARIA
vende "The Ultimate Scientific Advertising Book: Timeless Principles For Persuasive Ad Writing" di LUCAS BENJAMIN PH.D
in provincia di Catania
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Informazioni sul venditore:
Contattare: Bella Via Diana, 137, Fiumefreddo di Sicilia
(Catania)
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